Reframing Influencer Marketing to Reignite Your Brand
The average person in the U.S. spends two hours and four minutes on social media sites per day. The world average is actually twelve seconds longer than America’s time. At the same time, consumer trust in its former institutions of knowledge—the news media—is at an all-time low. Trust to do what’s right in the media dropped below 50% in the 2019 edition of Edelman’s Trust Barometer. So, where are people turning for reliable information and advice about life, about the world, and (yes) about products and services? Influencers.
Winfluence builds a case for influencer marketing and explains how to use it while providing predictive guidance to businesses and brands concerned with change management, cost concerns, and return on investment. The ideas and processes explained in the book will give 30 million or so business owners, their marketing teams, agencies, and consultants an edge to succeed with empowering the one media channel out there growing in trust and popularity.